Your Best Bet
PlayUp is a next-generation entertainment and technology group that enhances lives through responsible online betting. We develop innovative in-house technologies to deliver world-class user experiences across popular products like Fixed Odds Sports Betting, Racing, Esports, and Daily Fantasy Sports (DFS), hosting some of the largest prize pools in Australia and globally.
Create concepts and manage
the PlayUp and its brands. Maintain product UI/UX in applications, found on the Appstore, Playstore and Web based platforms.
Implemented an interface combining two of our brands currently live on the App/Play store. Interface was highly successful generating $1.1m in 4months through cross brand revenue.
+38%
Collaborating with a brilliant team, we implemented strategic initiatives that significantly increased our monthly Gross Gaming Revenue (GGR)
+29%
By innovating new product features and staying aligned with industry trends, we successfully boosted new user signups.
+32%
Working closely with the product manager and stakeholders, we enhanced user experience, resulting in a significant increase in user engagement.
Adhering to a structured end-to-end workflow ensures that every phase of the design process is executed efficiently, from initial concept to final implementation. This approach not only streamlines collaboration among team members but also enhances the quality and consistency of the final product.
Focusing on a branding strategy that communicates excitement, we showcase cinematic athletes alongside consistent green imagery to create an engaging and dynamic identity. This approach not only emphasises the thrill of the sports experience but also reinforces a vibrant user experience.
Implementing a consistent UI design system ensures a seamless user experience across all platforms, enhancing usability and brand recognition. This cohesive approach not only streamlines the design process but also fosters user confidence by providing familiar interactions and visual elements throughout the application.
Project Highlights
User-Centred and Regulatory Compliant
By prioritising a user-friendly onboarding process, we provide new users with an easy and compliant experience that guides them through essential requirements. This thoughtful approach not only enhances user satisfaction but also fosters trust and encourages long-term engagement with the app.
Discover and bet on races with minimal steps
Our streamlined racing re-work and include of a unique Race-Finder feature allows users to discover and bet on races with minimal steps, ensuring a quick and effortless betting experience. This simplicity not only enhances user satisfaction but also encourages more frequent engagement with our platform.
Distinct Market Edge
Our unique daily sports fantasy implementation sets us apart in the industry by offering innovative gameplay mechanics and exclusive features that enhance user engagement. This distinctive approach not only attracts new users but also fosters a vibrant community of passionate players eager to participate in our fantasy offerings.
Tailored for any screen
By optimising responsive design for each screen, we ensure a seamless and enjoyable user experience across all devices. This adaptability increases usability and accessibility, allowing users to engage with the platform effortlessly, whether on mobile, tablet, or desktop.
